Firestone Tires

"A Tradition Of Innovation" Continues With Four New Firestone Brand Tires In 2010
Tires in new Precision line as well as Firehawk Wide Oval Indy 500 and Destination ST on display at Chicago Auto Show

CHICAGO, Ill. (Feb. 10, 2010) - The Firestone brand, with more than 109 years of history, wrote an exciting new chapter to its legacy today as Bridgestone Americas Tire Operations (BATO) introduced four new Firestone branded tires at the 2010 Chicago Auto Show.

"Our four new Firestone tires will build on our heritage of quality, innovation and performance that drivers have trusted for more than a century," said Phil Pacsi, Vice President, U.S. & Canada Consumer Tire Marketing, BATO. "It's clear that there's an increased demand for Firestone as our value brand. We've listened to the voice of the customer and we're excited to be bringing four new Firestone brand tires to market to hit every key segment of the market including cars, trucks, SUVS and CUVs."

The four new Firestone brand tires include two new Precision tires, a new Firehawk Summer ultra high performance tire and a new Destination tire:

  • Firestone Precision Touring
    With a wide footprint and circumferential grooves, the Precision Touring provides improved wear, handling and resistance to hydroplaning. In addition, silica in the Touring's tread compound allows for increased flexibility, allowing for improved traction in wet conditions. The Touring's long wear boasts a 70,000-mile tread wear warranty. The tire will come in 20 sizes ranging from 15 to 17 inches. Popular fitments include the Chevy Malibu, Honda Civic, Toyota Corolla and Kia Sedona.
  • Firestone Precision Sport
    The Precision Sport delivers great value. It's a high performance design, all-season tire with a 40,000-mile limited tread wear warranty. The Precision Sport will come in 17 sizes. Popular fitments include the Nissan Altima, Ford Focus and Mazda 3.
  • Firestone Firehawk Wide Oval Indy 500
    Hailed as the new ultra high performance flagship for the Firestone brand, the Firehawk Wide Oval Indy 500 provides high response and powerful braking performance and is tuned for both wet and dry handling. With 40 sizes ranging from 15 to 20 inches and a W speed rating, the Firehawk Indy 500 is a fitment option for performance-minded consumers. Popular fitments include the Ford Mustang, Pontiac G8 and Honda Civic Si.
  • Firestone Destination ST
    A sport truck tire that comes in 18 sizes, the Destination ST features an asymmetric, non-directional tread design built for all seasons and spirited handling. Tuned for performance SUVs, crossover vehicles and light trucks, the Destination is H, V and W-speed rated and comes with a 40,000-mile limited tread wear warranty. Popular fitments include the Jeep Liberty, Chevrolet Silverado and Mazda CX-7.

All four new Firestone brand tires come with the company's exclusive Buy and Try 30-Day Guarantee and will launch in the second and third quarters of 2010.

About Bridgestone Americas Tire Operations:
Nashville, Tenn.-based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. Reporting into the BATO business unit are the company's Latin American tire operations, the U.S. and Canadian consumer tire businesses and the U.S. and Canadian commercial tire businesses. BATO develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The business unit is focused on retail, wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires to its customers in the Americas. In addition, through its Bridgestone Bandag Tire Solutions unit, retreading customers have access to industry-leading research and development, manufacturing, marketing and sales expertise, providing them with a total tire solution.